Your Invitation to LOVABLE
This is where you return to yourself.
I welcome you to the heart of LOVABLE: a space where every story is a stepping stone back to you. This is just the beginning of your journey.
Let me tell you how it all began
It was probably in 2016 that I had this vision of creating something meaningful, innovative, and feminine. Had no clue what I was supposed to do. But I gave it a name that felt so close to my heart: LOVABLE.
A few years later, I felt the urge to somehow support women, and I met this amazing girl, Maria from Ukraine. Maria had to leave her family because of the war, speaking barely any English and knowing only her sister in Amsterdam. She was soo talented in sewing, and I offered her help to promote her handmade products through my platform (the cutest lingerie and corsets ahhh). I will NEVER forget the spark of happiness I saw in her eyes, like she had all of a sudden something to live for, to be excited for.
I could probably end the story here, because if you ask me what I wanna do with LOVABLE, it is exactly that. I wanna see all of your eyes sparkling with joy and excitement for life. But that’s not so easy, so I will continue my story.
LOVABLE, again and again
LOVABLE took different shapes throughout the years. Now I know that none of it was a mistake. If I had never supported Maria with her lingerie (which was not really selling well as it was expensive & handmade), I would have never organized an event with Rianda, my partner in crime & co-founder of our amazing community SheGROWS Club. Together, we threw a collection launch picnic for Maria and realized how great we work together, powered by the same vision: creating connections and meaningful moments. Even though the lingerie did not sell at all.
My turning point
Last year, I moved to Amsterdam and started working full-time. And ohhh, I’ve never been so down. I totally disconnected from myself, my dreams, my goals. All I was thinking was: I am so unhappy now, I need to do more. But this “more” was so unclear, and I felt super stuck. It got to a point where I was flying around, not present at all. Forgot about LOVABLE, about all my dreams, trying to make new ones. The worst part was when I argued with my close ones, being blamed for not caring about them and not listening.
That was the breakthrough for me: because I care deeply, why did they think I don’t? And then it hit me: Nobody EVER listens to me when I ask them for help. So I disconnect from the present moment and pretend like everything is fine. But mentally, I am not really there.
As a kid, I was always the happy, funny one. As a teen, I was always the one who had everything sorted out. As a uni student, I was living my dream of studying in the Netherlands. As an adult, well, got a well-paid job in Amsterdam and founded a fast-growing community. It was always: “But you’re gonna figure it out, as always,” and not “I am listening”.
The thing is, you will always be the one responsible for your own life. As I was expecting my close ones to help me with what to do (”should I look for a new job”, “should I return home”), I got myself stuck, because the only person who will ever know what is best for me is ME.
Since that moment, I decided to find my own voice again. You know, this inner voice that reminds you of who you are beyond roles, expectations, and outside noise. The one that tells you it’s safe to rest, to create, to love, to be.
The moment I finally heard my voice again, I felt it: LOVABLE returned to me. Uhh I might cry just by writing this. Because I realized then, LOVABLE was never just a product. Never something external. Everything was leading me here.
LOVABLE is my calling.
The feeling I can help you find again.
The way to fall in love with your own life.
The nudge back to hearing your inner voice, your happiness, your dreams.
Now, I dream bigger than ever before. I love myself and my life more than ever before. I’ve made changes guided by my intuition. And I feel like the old me again – eager to create, help others, and share stories.
And I want to share this journey with you – so you can start your own journey of homecoming with me, or at least get inspired to take your first step. Through stories, conversations, practices, interviews, and glimpses into my own path, I’ll share the steps of my own homecoming.
Join me on my journey – because what’s coming will help you feel LOVABLE too.
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